Hi, I am Kriti

allow my website to provide a glimpse into what I have been up to this past year.

my year at Sacac allowed me to develop a wide range of skills, training me to adapt to any situation.

Brand
Management

BULBUL

brand identity
and design by me

what happens when Pepsico tried to cater to the Indian taste buds while nourishing them with protein.

our team was tasked with building a brand for Pepsico from scratch: we worked on brand strategy, design and IMC to create something we would have loved to bring into the market.

Full report

Short Film

Still Life

direction and
editing by me

no journey is linear, let alone grief.

this was our little attempt to depict the five stages of grief through an artist’s struggle.
i personally believe it applies to other aspects of our lives as well, as we grudgingly carry on day after day with our ups and downs.
there will always be moments to look forward to, moments where we tap into what brings us joy, moments that add some clarity to our mundane existence.

Graphic Design

recipe page designs to women empowerment posters, we did it all

Copywriting

creating the “big ideas” for a range of campaigns or brands

Photography

delhi monument tours meets product studio sessions

Filmography

started with a photo story, ended with a short film

How Did I Get Here?

a year ago, I was still working as a freelance UX/UI designer.
but as I sat there working on interfaces by myself with interpersonal connections, I began to wonder if there was something more I could be doing.

this brought me to the media landscape. the undeniable impact it has on people’s lives and its diverse applications made me want to be a part of it. now I am exploring venues that can help me bring my own voice to life and have a footprint in this world.

Get In Touch

feel free to connect with me if anything about my website stood out to you.

I am always looking for new opportunities and would love to hear what you have to share.

Get In Touch

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